Social media is where a lot of Indianapolis customers first see a business: a new dish on a feed, a before and after from a contractor, a short clip from a shop on Mass Ave. Social media marketing is the work of showing up there on purpose, with posts, short video and paid ads that point people somewhere useful. This page covers what an agency does, the federal rules that apply to paid and sponsored posts, and what to ask before you hand over your accounts.
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What an Indianapolis social media agency does
- Plans. Picks the channels your customers use, sets what to post and how often, and writes it into a calendar.
- Makes. Photos, short videos and captions in your brand’s look and voice.
- Posts and answers. Publishes on schedule and replies to comments and messages, or hands them to you.
- Runs paid social. Ads on Meta and other platforms aimed at the parts of Indianapolis you serve, with a budget you set.
- Reports. Shows you each month what ran and what people did with it.
Ask which of these the agency does with its own people. Some firms plan and report but buy the photos and video from someone else. That can be fine, as long as you know.
Paid posts and influencers: say so, clearly
If you pay a local creator, give them free products, or have staff post about your business, federal rules apply. The FTC’s Endorsement Guides say that a connection people would not expect, and that would affect how they weigh a post, should be disclosed clearly and conspicuously.
The FTC’s own answers get specific. A disclosure buried in the comments under a post is easily missed, so it is not clear and conspicuous. A single disclosure on your home page is not enough. And an employee listing the employer on a profile page is not enough either; the post itself should say it.
Agencies are on the hook too
Under 16 CFR 255.1(f), advertising agencies, public relations firms and similar intermediaries may be liable for their role in endorsements they know or should know are deceptive. A careful agency will build disclosures into every paid or gifted post.
No fake followers, no bought reviews
The FTC’s rule on consumer reviews, 16 CFR Part 465, went into effect on October 21, 2024. Among other things, it bans buying or selling fake indicators of social media influence, such as fake followers or views. It also bans writing or buying reviews that misrepresent who wrote them or what happened. Courts can impose civil penalties for knowing violations.
So if a pitch for social media marketing in Indianapolis promises a jump in followers by next week, ask exactly where those followers come from. The honest answer is slower and better: posts people want to see, aimed at people who might buy.
Who owns the accounts
Your business pages and ad accounts should be in your name from day one, with the agency added as a manager. That way you keep the page, the followers and the ad history if you ever change firms. Put it in the agreement, along with who keeps the photos and videos the agency makes for you.
Want a plan for your social channels? Send the form and an independent agency can prepare a written proposal.
How social fits with the rest
Social works best when it points somewhere that works: a clear website, a complete Google listing, a phone number that gets answered. A post that sends people to a slow page wastes the click. If your site needs work, read about web design Indianapolis projects first. If you want short video at the center of your posts, see video marketing Indianapolis owners use. And if you want social, search and ads run as one plan, see what a digital marketing agency Indianapolis owners hire should provide.
Questions to ask before you hire
- Which channels do you suggest for my business, and why those?
- How many posts a month, and who makes the photos and video?
- How will paid and gifted posts be disclosed?
- Will my pages and ad accounts stay in my name?
- What will the monthly report show?
- How does the agreement end, and what do I keep?
Tell us what you sell and which parts of Indianapolis you want to reach. An independent agency can prepare a written proposal, and you decide what happens next. Asking is free.
Questions people ask
Do I need to disclose a post I paid a local creator for?
Yes. The FTC says a connection people would not expect should be disclosed clearly and conspicuously, in the post itself, not only in the comments.
Can an agency buy followers for my page?
It should not. The FTC’s rule bans buying or selling fake indicators of social media influence, such as fake followers or views.
Who should own my business pages?
You should. Keep the pages and ad accounts in your name and add the agency as a manager.
Is paid social the same as boosting a post?
Boosting is one simple kind of paid social. An agency can also run full ad campaigns with set audiences, areas and budgets.
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